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Colonial standards of beauty for women have existed for a lot longer than products like Fair & Lovely have been available at drugstores. Thanks to colonialism, fairer skin still reads as a symbol of class and wealth.

Buzzfeed India's Joke

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Colonial standards of beauty for women have existed for a lot longer than products like Fair & Lovely have been available at drugstores. Thanks to colonialism, fairer skin still reads as a symbol of class and wealth.

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